Brand marketing via social media has become an indispensable part of modern marketing strategies. Here are some articles that discuss the importance of social media marketing:

“How Social Media Can Convert Audiences into Customers: A Comprehensive Guide” This article discusses how businesses can leverage social media to convert followers into actual customers and maximize customer value.

1. “The Impact of Social Media Marketing on Brand Building” This article focuses on how social media marketing campaigns can contribute to building brand identity and enhancing brand awareness.  
2. “Shifts in Marketing Strategies: The Role of Social Media” This article takes a look at recent shifts in marketing strategies and how social media plays a key role in this context.
3. “Analyzing the Impact of Social Media on Purchasing Decisions” This article reviews how social media influences consumers’ purchasing decisions and how companies can benefit from this influence.
4. “Effective Strategies for Achieving Social Media Marketing Success” This article provides practical strategies to improve your social media marketing campaigns and achieve greater success.
5. “The Impact of Social Media on SEO and Search Engine Ranking” This article focuses on the relationship between social media marketing and improving website rankings in search engines.
6. “How to Build Strong Customer Relationships Through Social Media” This article talks about the importance of building sustainable relationships with customers through effective use of social media.
   

These articles may provide you with valuable insights on how to use social media effectively in your marketing strategies.